Of Sneaks & Geeks

SOCIAL MEDIA MARKETING PROGRAM LOGO

Celebrating fun, style and the wonderful world of Dallas “kicks,” this program logo was designed for the Maverick’s Instagram program known as Firepatrol.

Geared at “sneakerheads” the communication concept behind this visual identity focused on uniquely defining the over-the-top, and sometimes irreverent, nature behind celebrating fashion icons in an athletic space aimed mostly for men.

Type and form explorations: Along the way to getting to the finished product, several visual metaphors and plays on shape and type forms were considered.