AT&T THANKS
USA vs. MEXICO
Event Branding & UI/UX
To help play up the drama between classic MLS rivals, USA vs. Mexico, AT&T THANKS (ATTT) decided to treat its loyal members to an immersive, on-site game day experience that included event branding and interactive t-shirt dispensers.
CONCEPT
The Best of Both Worlds
ROLE
Art Director / Lead Designer
AGENCY
The Marketing Arm
Creative Director
Chris Weiland
Key Visual Direction
The first challenge was coming up with a unifying look that would best support the celebrated, featured team rivalry in a festive and non-divisive way. Once the visual element succeeded in conveying this communication intent, application was the next order of business.
Extension & Application
With the approved conceptual direction in place, the visual language was extended into the broader experience that included, billboards, on-site environmental graphic design, interactive user experiences and, of course, t-shirts.
Much Appreciation: UI/UX Synopsis
EXPERIENCE INTENT: ATTT rewards its members with exclusive perks, services and the occasional VIP treatment. While at this event, ATTT didn't miss on an opportunity to support team spirit by providing members with a custom, commemorative shirt via the ATTT Appreciation Machine.
01. START
Upon motion detection or user contact, the ATTT Apreciation Machine (AM) awakens from its idle state to greet users with key visuals and the [START] CTA to begin the interaction.
02. Is The APP Downloaded?
The user indicates whether or not they have downloaded the ATTT App.
03a. OFFICIAL RULES
A simple set of rules pertaining to the promotion appear. After the user agrees with the rules s/he is presented with the [CONTINUE] CTA.
03b. If “No,” Then FOUL!
A message pops up stopping the interaction and informing the user to download the ATTT app.
04. IF “YES,” THEN Auth Point #1
Keyboard UI appears, allowing the user to enter their UID. The {CONTINUE} CTA appears after the user completes entry.
05. AUTH POINT #2
A set of AT&T products and services is presented for the user to select. Picking one or more options instantiates the {CONTINUE} CTA.
06. FAVORITE MLS TEAM
A group of MLS teams is presented for the user to select as their favorite.
07. Which Side?
The user is asked to identify their preferred team for the featured event.
08. Shirt Type
Shirt fit type options are presented for user selection.
09. Shirt Size
Available size options are presented. Options no longer available are dimmed with a message stating, “No Longer Available.”
10. Goooooaaalll!
A success message is presented while the machine dispenses the shirt. The user is given the opportunity to share the experience through social media.
