Super Saturday Night

MUSIC EVENT BRANDING

AT&T Thanks members were presented a sweepstakes for this year’s Direct TV’s Super Saturday Night event in Atlanta staring Foo Fighters with special guests Run the Jewels.

 
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Inspired by their most recent album “Concrete and Gold,” I created a design that captured the spirit of the headliner while maintaining a resourceful respect for a lack of official branded resources. Once complete, the visual solution was incorporated into the interactive platform where AT&T THANKS members were enticed and given access to the sweepstakes through a simple, two step user flow.

 
 
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