USA vs. MEXICO

Choose your team…WISELY!

To help turn up the drama between classic MLS rivals, USA vs. Mexico, AT&T THANKS decided to treat it’s loyal members to an immersive on-site, game day experience that included event branding, and interactive t-shirt dispensers.

 
USA_vs_MEXICO_choose_your_team.png
 
 

First came the key visual. Once the visual element succeeded in communicating the festive and spirited nature behind the event, the final design was extended to out-of-home and user-interactive experiences,

 
 
 
 
 

Next came the application of the conceptual element into the vending experience. was incorporated into digital application through the on-location event vending kiosk, a central part of the AT&T THANKS, out of home experience, where participating members get a chance to score an appropriate jersey of their liking.

 
 
 
39125_MLS_Thanks_Screens_Nashville_000_IDLE.jpg
39125_MLS_Thanks_Screens_Nashville_0000_START.jpg
39125_MLS_Thanks_Screens_Nashville_0001_RULES.jpg
39125_MLS_Thanks_Screens_Nashville_0002_APP.jpg
39125_MLS_Thanks_Screens_Nashville_0005_TEAMS.jpg
39125_MLS_Thanks_Screens_Nashville_0006_FAIL.jpg
 
 

Next came the application of the conceptual element into the vending experience. was incorporated into digital application through the on-location event vending kiosk, a central part of the AT&T THANKS, out of home experience, where participating members get a chance to score an appropriate jersey of their liking.

 
 
 
 

 
 

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