USA vs. MEXICO
Choose your team…WISELY!
To help turn up the drama between classic MLS rivals, USA vs. Mexico, AT&T THANKS decided to treat it’s loyal members to an immersive on-site, game day experience that included event branding, and interactive t-shirt dispensers.
First came the key visual. Once the visual element succeeded in communicating the festive and spirited nature behind the event, the final design was extended to out-of-home and user-interactive experiences.
Next came the application of the conceptual element into the vending experience. The approved event graphic standards/LTF (look, tone and feel) were extended to a t-shirt vending machine’s user interface. After answering a few questions, users could then select their desired team’s t-shirt design.
AT&T THANKS APPRECIATION MACHINE: EVENT UI. Since the functionality of the vending machine was rather simple a modest amount of screens were designed to accommodate all possible scenarios within a four-step user flow.