Corporate Identity Design:
Logos

HITTING THE MARK

Your company's logo is generally the very first impression that audiences have towards your brand. A successful logo communicates depth and meaning. It conveys key, positive attributes of your brand and stands out through unexpected conceptual connections.

 
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Visual metaphor and novel, unexpected combinations of key communication concepts yield some of the most imaginative and memorable logo executions that not only capture audience attention, but take on a life of their own.

 
 
 

Distinct visual treatments help to reinforce communication concepts as well as differentiate identity marks amongst competitors. Having a great mark is akin to having a great smile; they make connecting easier and more enjoyable.

 
 
 

Similarly, and arguably just as important, naming your product, service or company in a meaningful and memorable fashion can go a long way toward implying the right message and communication about your business concern.