Corporate Identity Design:
HITTING THE MARK
Your company's logo is generally the very first impression that audiences have towards your brand. A successful logo communicates depth and meaning. It conveys key, positive attributes of your brand and stands out through unexpected conceptual connections.
Visual metaphor and novel, unexpected combinations of key communication concepts yield some of the most imaginative and memorable logo executions that not only capture audience attention, but take on a life of their own.
Distinct visual treatments help to reinforce communication concepts as well as differentiate identity marks amongst competitors. Having a great mark is akin to having a great smile; they make connecting easier and more enjoyable.
Similarly, and arguably just as important, naming your product, service or company in a meaningful and memorable fashion can go a long way toward implying the right message and communication about your business concern.